PR ROI You Should be Measuring

How much money is one perfectly-timed tweet worth? Today, everyone is socially connected in some way, making PR more important now than ever. Your customers and clients are looking up your business online, reading reviews, tweeting about products, and crowdsourcing their experience with your brand It's one thing to create a PR campaign and hope… Continue reading PR ROI You Should be Measuring


How to Not Handle a PR Crisis: United Airlines Edition

If you work in public relations or marketing, you've probably seen this model before. It's the four phases of the conflict management life cycle, and numerous techniques that public relations people use to deal with conflict. Unfortunately, United Airlines PR staff must have opted to ignore this model and try to deal with things their… Continue reading How to Not Handle a PR Crisis: United Airlines Edition

4 Ways Research is Important in Public Relations

You know those dreadful research papers you had to write every semester in college? Well I have some bad news for you, it doesn't end. If you work in PR or plan on working in the PR world, unfortunately, you will be conducting research for the rest of your career. It’s crucial to understand your client’s… Continue reading 4 Ways Research is Important in Public Relations

How And Why You Should Start Creating Your Personal Brand Today

Tell me about yourself.  How often is this question asked to new college graduates entering the work force? A lot. Instead of freezing up in front of a potential employer, start creating your own personal brand now. Your online presence has the ability to speak for you, and employers are going to Google you before calling you… Continue reading How And Why You Should Start Creating Your Personal Brand Today