How much money is one perfectly-timed tweet worth? Today, everyone is socially connected in some way, making PR more important now than ever. Your customers and clients are looking up your business online, reading reviews, tweeting about products, and crowdsourcing their experience with your brand every.single.day. It's one thing to create a PR campaign and hope… Continue reading PR ROI You Should be Measuring
If you work in public relations or marketing, you've probably seen this model before. It's the four phases of the conflict management life cycle, and numerous techniques that public relations people use to deal with conflict. Unfortunately, United Airlines PR staff must have opted to ignore this model and try to deal with things their… Continue reading How to Not Handle a PR Crisis: United Airlines Edition
You know those dreadful research papers you had to write every semester in college? Well I have some bad news for you, it doesn't end. If you work in PR or plan on working in the PR world, unfortunately, you will be conducting research for the rest of your career. It’s crucial to understand your client’s… Continue reading 4 Ways Research is Important in Public Relations
Some are born great, some achieve greatness, and some hire public relations officers.
One of the easiest, yet most important things you can do to help brand yourself is go to brandyouself.com and get your report card. Since I don't have a very common name--Kaitlyn Red Wing--my result was an easy A. However, that doesn't take away from the fact that there are still 174 potentially damaging social… Continue reading Brand Yourself
Tell me about yourself. How often is this question asked to new college graduates entering the work force? A lot. Instead of freezing up in front of a potential employer, start creating your own personal brand now. Your online presence has the ability to speak for you, and employers are going to Google you before calling you… Continue reading How And Why You Should Start Creating Your Personal Brand Today