Even after this semester I still stand by my initial thoughts on Public Relations. Though it's easier to explain now than it was then, Public Relations is about Public Relations. And it's about the relationships; without those PR wouldn't exists and companies would fail to succeed, because if the public doesn't like you or your company, you… Continue reading Reflections
How much money is one perfectly-timed tweet worth? Today, everyone is socially connected in some way, making PR more important now than ever. Your customers and clients are looking up your business online, reading reviews, tweeting about products, and crowdsourcing their experience with your brand every.single.day. It's one thing to create a PR campaign and hope… Continue reading PR ROI You Should be Measuring
If you work in public relations or marketing, you've probably seen this model before. It's the four phases of the conflict management life cycle, and numerous techniques that public relations people use to deal with conflict. Unfortunately, United Airlines PR staff must have opted to ignore this model and try to deal with things their… Continue reading How to Not Handle a PR Crisis: United Airlines Edition
You know those dreadful research papers you had to write every semester in college? Well I have some bad news for you, it doesn't end. If you work in PR or plan on working in the PR world, unfortunately, you will be conducting research for the rest of your career. It’s crucial to understand your client’s… Continue reading 4 Ways Research is Important in Public Relations
Some are born great, some achieve greatness, and some hire public relations officers.
One of the easiest, yet most important things you can do to help brand yourself is go to brandyouself.com and get your report card. Since I don't have a very common name--Kaitlyn Red Wing--my result was an easy A. However, that doesn't take away from the fact that there are still 174 potentially damaging social… Continue reading Brand Yourself